How to Make Sure You’re Not Forgotten
How to Make Sure You’re Not Forgotten
There are some dates you never forget—your wedding anniversary, a child’s birthday, maybe even the day you launched your business. But others? They slip through the cracks.
In our family, July 4th is memorable—not just because it's Independence Day, but because it's my parents’ wedding anniversary. My mom says she picked the date so my dad would never forget. Smart, right?
Well… one year, only a few weeks after their anniversary, we did forget something. Her birthday.
It was late in the afternoon when my father realized the oversight. He handed my sister and me $100 (which went a lot further in the 90s) and told us to find her a gift at the mall. We tried to pull off the classic, “Surprise! We totally planned this!”
She didn’t buy it. I don’t blame her.
That little episode is why, when my birthday rolls around (July 11th, for those keeping score), I make sure it’s not overlooked.
So, what does any of this have to do with your business?
It’s simple: If you don’t clearly and consistently communicate what you do and why it matters, people will forget.
Even people who should remember—like your warm leads, loyal customers, or folks who followed you months ago on social media.
Here’s why it happens:
People are busy. Your audience is bombarded with thousands of messages a day—most of which they ignore.
You’re not the only solution. Even if you offer the best service in your industry, if you can’t explain what you do in plain, compelling words, someone else will grab their attention first.
You’re not as clear as you think. Clever and cute messaging might be fun to write, but if it confuses your audience. Trust me, it costs you sales.
Most businesses don’t suffer from a lack of talent or passion. They suffer from unclear messaging.
Here's what clarity sounds like:
"We clean homes so you don’t have to lift a finger."
"We help busy moms build meal plans that actually work."
"We design backyards that make you want to cancel your vacation."
When your message makes people nod and say, “That’s exactly what I need,” you’ve got their attention. And once you’ve got it, you can build trust, convert sales, and create lasting relationships.
But when your message is vague, inconsistent, or hidden under layers of industry jargon? It’s like forgetting a birthday. And, unlike my mom, your audience won’t give you a second chance.