Heather Frechette-Crowley

Burlington, Vermont

Certified since 2022

SKILLS

  • Copywriting
  • Overall Marketing Strategy
  • Website Copy
  • Email Marketing
  • Sales Funnel Creation
  • Brand Strategy

Areas of Focus

B2C Service Providers: Brand Messaging, Marketing Strategy, Copywriting, Sales Funnels

  • ADHD for Smart Ass Women

    Host of the #1 ADHD podcast, Tracy Otsuka originally came to me in need of an email sales sequence. Over time, she realized she needed more than what her original website offered. After working with Tracy to understand her brand and goals, I delivered a website wireframe with clear, compelling copy in HER voice. Visitors now feel like they're chatting directly with Tracy (as they should)!

  • Morris Recruiting & Consulting

    Morris Recruiting & Consulting was repositioning its services and wanted to attract two specific client segments (companies on a mission to do good and qualified candidates who were committed to finding their calling). I worked with the organization's web designer to create engaging copy that called both job seekers and companies to action.

  • Cancer Canknot

    The team behind this non-profit has a powerful story to tell and needed an updated website to spread their message of strength and resilience. This project involved combining individual sites for their annual fundraiser and e-commerce products into one to create a more streamlined user experience.

  • Phanuelle Pillsbury

    Phanuelle Pillsbury was just launching her spiritual coaching services when she connected with Jennifer Barden of JenX Web Design. I partnered with Jennifer, providing overall brand messaging and website copy, while she handled web design and launch.

  • Sales Done Differently

    Allison Davis is not your average sales trainer. She's a powerhouse who does things differently (hence, the name). Allison brought me in to write copy for a new website. Her business was growing quickly, and she needed content that spoke to a niche segment.

What our clients are saying…

We were lost when it came to copywriting and email marketing and were leaving so much revenue on the table. Even with high open rates, our emails were simply not converting into sales. Within a month of working with Heather, we saw over 2x the growth in revenue from email marketing and 1.5x higher open rates! I highly recommend Heather to anyone looking for an effective copywriter. She has literally reshaped my business!

Kareem AlyTryps

I love this woman! She is an exceptional writer, marketer, strategist and all-around wonderful human. No matter what my request is, it is always met with kindness and care. I'm so picky about copy and what goes out under my name. When Heather writes, I never give it a second thought. I always know, she'll do a much better job than even I could, communicating with my audience. I recommend her thoroughly and without reservation.

Tracy Otsuka ADHD for Smart Ass Women

Before I worked with Root Marketing, I felt as though my communication with customers was neither clear nor concise. Heather fixed that problem by devising clear content that works across marketing platforms and makes me feel more confident in my ability to share my company story.

Amy Perotti My Organic Coco